New review of "Cold Cash, Cool Climate"
Writing in Environmental Research Web yesterday, Evan Mills of Lawrence Berkeley National Laboratory reviewed Cold Cash, Cool Climate: Science-based Advice for Ecological Entrepreneurs.
Here are the first couple of paragraphs:
Entrepreneurs and investors alike will profit from Jonathan Koomey’s new book on how to cool the climate while garnering some cold cash. Starting with a well-reasoned case for urgent action to slash greenhouse-gas emissions, Koomey dispenses tips for innovators who can help turn the tide. While targeted at the business community, students, policymakers and even the general public will find this compelling book an easy read full of actionable suggestions. Koomey's blog summarizes the arguments.
Few of today’s climate and energy analysts have the skill or take the time to communicate their insights accurately to non-specialist audiences. Koomey – a seasoned energy and environmental researcher – effectively positions this book between the “hardcore technical” and “readable but imprecise popular”. He combines methods from multiple disciplines and boils an enormous literature down to its essential messages.
The review concludes:
The book ends on a highly optimistic reminder that the future is still ours to choose. The energy and economic pathways in front of us have never before been so divergent. Koomey’s book will help us choose wisely, and laugh all the way to the bank.
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